On-Cor
Midwesterners love their frozen food, and On-Cor has been a staple for years. Their iconic jingle “for taste and more, there’s On-Cor” had enormous brand recognition, so we decided to start there and create a completely fresh new look, feel, and tone that brought On-Cor out of the 50’s and positioned it as a modern meal solution for busy families. We changed everything - the logo, the packaging, their TV and we finally got them on social media!
This spot was 100% based on my Dad.
I wish I could tell you we got this on the first take. That actor is a CHAMPION.
We had to stop filming 1,000 times because we were all laughing so hard.
We took the fresh new look and feel and launched their Facebook page - it was 2017 and they weren’t on FB! Facebook. I supervised all in-house content shoots and created the new style guide.