Daisy® Brand
We became Daisy brand’s agency of record in 2018 and took over all brand responsibilities for both their sour cream and cottage cheese businesses. The fun part of Daisy is writing those insanely catchy songs in every spot. I apologize ahead of time for them being stuck in your head.
Our first spot highlighted the new Squeeze packaging, giving Daisy a whole new spin.
Daisy wanted an ‘iconic holiday spot that could run for 5 years’. Working with some of the best in Hollywood we told a generational story.
We took on Daisy Cottage Cheese and gave it the same sing-a-long treatment as sour cream, while also aging it down.
Right before the pandemic (2020) we embarked on a completely new look and feel for Daisy, based on the insight that sour cream is something you’ll run and get - because it matters. The Daisy Dash campaign was born. This marks the first time Daisy has done ‘dialogue’ in almost 20 years.
Spot number two in the Daisy Dash campaign - we introduced more diversity and a younger target.
We were able to cut a ‘best-of’ spot that intertwined all three of our previous spots to create a bonus 4th spot. The client was elated.