Merrell
Merrell, the first-name in hiking boot was expanding into the ‘fast hike’ category at Dick’s Sporting Goods and needed a new campaign. We decided to capture the spirit of everyone’s newfound zest for getting outdoors during the pandemic, and told everyone to take a hike.
100% filmed during the pandemic, and 1000% awesome.
All photography was handled in-house and utilized throughout the entire campaign.
