Cream of Wheat
How do you take a 100 year-old brand and make it fun and relevant? You lean into how weird it is. Odd name. Odd product. Odd new approach. We made Cream of Wheat relevant to a much younger audience, and took chances no other breakfast grains were taking.
Cream of Whaaaat?
Making a stodgy brand fun is surprisingly easy when you lean in. We set out to make CoW a distinctly Instagram brand.
As we continued to reframe Cream of Wheat, we decided to tap into the millennial Netflix craze hit, Chef’s Table. How ridiculous.